FREE Brand Audit Template
Master brand audit planning timelines with our intuitive brand audit Gantt chart template.
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Why use our Brand Audit Template instead of Excel or Google Sheets?
Get started with our Brand Audit Template in seconds while skipping the hassle involved with Excel or Google Sheets.
Build Gantt charts in minutes, not hours.
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Move at the pace of modern business with no learning curve or Googling formulas.
Good luck figuring out how to make a Gantt chart work in Excel or Google Sheets. Excel’s user manual weighs in at a hefty 500+ pages. It takes just five minutes with Tom’s Planner to start planning your first real project plan.
Headache-free collaboration and sharing.
Tom's Planner offers powerful options for sharing and collaborating on Gantt charts, including public links, PDF exports, and team access with customizable permission levels. It’s never been easier to communicate or ensure everyone’s on the same page. Compare that to Excel, where sharing and collaboration mean jumping through hoop after hoop and dealing with confusion and chaos.
How to use Tom’s Planner’s brand audit template to build and share your brand audit project.
Getting your project off the ground is as easy as 1-2-3.
Step #1
Click the 'start with template’ button to open the Brand Audit Template.
Step #2
Register for a free account and watch a short video on using Tom’s Planner. The account is free forever, with no strings attached.
Step #3
You’re all set to use the Gantt chart template. Need additional help? Our AI assistant can create a custom Gantt chart Brand Audit Template based on your project description.
What is a brand audit template?
Your company’s brand is an incredibly essential business asset. However, if it’s not effective, your brand-building and marketing efforts won’t be, either. A brand audit can help you dig deep into the different elements surrounding your brand to help you determine what’s going right, what’s going wrong, and how to fix it.
A brand audit template is a prepopulated document that accelerates the audit process. It includes specific sections that allow you to delve into elements like brand identity, visual brand representation, key audience, brand strengths, and more. Based on those, you can create a plan to address weaknesses, maximize strengths, and connect with your audience in new ways.
Gantt charts make brand audits easier
A brand audit Gantt chart template takes things several steps further. Gantt charts make planning simple and easy, and a tool like Tom’s Planner gives you the ability to add color coding, schedule activities, list resources, and more. It’s all about amplifying your ability to plan effectively and then address shortcomings so you can put your most valuable business asset to the best use.
When to use a brand audit template
A brand audit Gantt chart template is an invaluable tool, but when should you deploy it? Brand audits are typically conducted in specific instances, including the following:
Rebranding:
Thinking about rebranding your business? Whether it’s a refresh, a pivot, or the result of a merger or acquisition, a digital brand audit template can help simplify the rebranding process.
Natural Brand Evolution:
Businesses change over time. Sometimes, your brand must evolve to keep pace. A brand audit Gantt chart template can help you gain a better understanding of your current presence and refine it to address changes.
Identifying Disconnects:
Ideally, your brand resonates with your audience. However, if there’s a disconnect, a brand audit Gantt chart template can help you plan the audit needed to discover what’s going wrong and how to fix it.
With a brand audit template, you can easily gain an understanding of your brand’s current positioning and core elements, and then adjust to meet new goals.
Who should use a brand audit template?
Brand audit templates are important tools for a wide range of individuals involved in branding-related decisions. Some of the most common users include the following:
Business Owners:
Business owners, particularly owners of small businesses and startups, will find great value in a brand audit Gantt chart. This is particularly true during the initial planning phases before starting the business, but this document can also be important during rebranding phases when starting new marketing campaigns, and in other instances.
Marketers:
Marketing professionals must understand their clients very well. A brand audit template provides detailed information at a glance, allowing marketers to create customized strategies based on a brand’s core elements and audience to ensure maximum return on investment.
Designers:
Designing branding-related elements like logos requires a deep understanding of the business. This can be achieved through a brand audit. A brand audit template provides designers with details to inform their design work and create elements that align properly with the business’s values, ethos, personality, and audience.
Utilizing a brand audit Gantt chart can help ensure accurate planning and improve your chances of success.
Start with templateThe top three pitfalls to avoid when planning a brand audit
Planning a brand audit? You must get it right the first time. Here are three of the most important pitfalls to avoid during this process.
- Inadequate Planning:
Conducting a brand audit successfully requires planning and preparation. This is not just a list that you create off the top of your head. Failure to plan accurately can mean missing key steps in the audit process, not involving important stakeholders and more.
Solution:Using a brand audit Gantt chart template allows you to plan important elements of the audit, as well as detail important aspects of the brand. That includes highlighting resources, creating timelines, and assigning tasks and subtasks.
- Poor Data Collection:
An effective brand audit is all about accurate data collection. That’s true regardless of the reason for the audit. Poor data collection can result in misunderstanding key brand-related elements, mischaracterizing your audience, and other issues.
Solution:A brand audit template gives you the ability to collect data and then extrapolate it accurately, improving the accuracy of your audit.
- Ineffective Communication:
Many people need to be involved in your brand audit, from the owner to marketing professionals and everyone in between. Miscommunication between these people can mean missed opportunities, lack of clarity, or even brand failure.
Solution:Use a brand audit Gantt chart to list who is involved, who needs to know what information, which stakeholders are involved, and ensure accurate communication throughout the project.
Skip the pitfalls and ensure your brand audit is as accurate and useful as possible.
What does a brand audit template include?
A brand audit report template should be customizable to different businesses across a wide range of industries. However, all brand audit Gantt chart template examples will probably share a few similarities, including the following areas:
- Brand Evaluation:
A brand audit checklist template is where you highlight your brand’s core identity and elements that support it, including brand assets and brand equity.
- Competitor Analysis:
Who are your competitors? What are the strengths and weaknesses of their brands? Assign people to analyze their products, pricing, and assets.
- Customer Analysis:
Who is your target audience? How does your brand resonate with them? How loyal are your customers? What drives that loyalty or lack thereof?
Four tips on how to make sure you reach your deadlines
Plan Your Assets
A big part of any brand audit is an accurate list of the brand’s assets. This list should include everything from your logo to the specific typography you use in various outlets. Make sure you plan this list well ahead of time so that you don’t overlook any assets. Not only is this important for understanding the brand as it stands, but also for ensuring that everything is updated if a rebrand or refresh occurs.
Know Your Stakeholders
Brand audits don’t occur in a vacuum. You’ll need to involve a wide range of stakeholders from the very beginning. Know how needs to be in the know from the start and have a communication plan. A tool like Tom’s Planner makes it easier to identify your stakeholders in the planning stages for accurate sharing and communication later.
Review and Adjust
The entire point of a brand audit is to gain a comprehensive view of its performance, identity, and audience perception. Once you’ve completed the audit, use the information gleaned to make important changes to your brand and how you present it. In some cases, a follow-up audit may be necessary to ensure that you hit the mark.
Align Strategy and Business Goals
A brand audit is a great chance to revisit your brand strategy and align it with your business goals. Does your brand help you achieve those goals? Are your goals in line with what your brand stands for? What must you adjust to ensure accurate alignment between all of them?
Gantt charts in Tom's Planner vs in Excel
| Excel | Tom's Planner | |
|---|---|---|
| Cost | License required | Free version available |
| Learning curve | Hours | Minutes |
| Create your first Gantt chart | Hours | Minutes |
| Making an update in your chart | Several minutes | Seconds (drag & drop) |
| Sharing charts with others | At some point you will save and email a file titled: version_4_def_usethisversion_reallyfinal.xlsx | Online, one source of truth, always up to date, with no confusion |
| Look & Feel | Messy | Clean, polished and professional |
| Dependencies |  |
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| Filtering |  |
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| Zoom in/out | |
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| Automatic Legend | |
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| AI-assist | |
Let our AI assist do the work for you |
| Export to image or pdf | Requires workarounds to export | One mouse click |
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