FREE Product Positioning Template (Gantt Chart)

Why use our Product Positioning Template instead of Excel or Google Sheets?

Get started with our Product Positioning Template in seconds while skipping the hassle involved with Excel or Google Sheets.

Build Gantt charts in minutes, not hours.

No project management experience? No problem. Tom's Planner offers a user-friendly, drag-and-drop interface that's intuitive and easy to learn. Creating Gantt charts is a breeze, saving you time and effort. Compare that to the time-consuming, frustrating, manual formatting-intensive process of building a Gantt chart in Excel or Google Sheets.

Create a Gantt chart in minutes, not hours

Move at the pace of modern business with no learning curve or Googling formulas.

Good luck figuring out how to make a Gantt chart work in Excel or Google Sheets. Excel’s user manual weighs in at a hefty 500+ pages. It takes just five minutes with Tom’s Planner to start planning your first real project plan.

Headache-free collaboration and sharing.

Tom's Planner offers powerful options for sharing and collaborating on Gantt charts, including public links, PDF exports, and team access with customizable permission levels. It’s never been easier to communicate or ensure everyone’s on the same page. Compare that to Excel, where sharing and collaboration mean jumping through hoop after hoop and dealing with confusion and chaos.

How to use Tom’s Planner’s product positioning template to build and share your product positioning project.

Getting your project off the ground is as easy as 1-2-3.

Step #1

Click the 'start with template’ button to open the Product Positioning Template.

Step #2

Register for a free account and watch a short video on using Tom’s Planner. The account is free forever, with no strings attached.

Step #3

You’re all set to use the Gantt chart template. Need additional help? Our AI assistant can create a custom Gantt chart Product Positioning Template based on your project description.

Start with template

What is a product positioning template?

You’ve invested time, money, and energy in developing a great product. However, no matter how good it might be, it can’t be the solution for everyone. You have an ideal audience – a group of potential customers for whom your product is an excellent option – and you must fine-tune your marketing and advertising efforts to reach that group.

Product positioning is the art of identifying key features of your product and key elements about your audience segments and then matching them. It’s a bit like putting together a jigsaw puzzle, one that, when fully assembled, gives people an idea of what to expect from your product.

A product positioning template is a key asset in this process. With this document, you can begin the identification and positioning process, define the audience segment(s) it is best suited for, and refine your plan to market that product.

A product positioning template is a living document that allows you to plan product launches, marketing campaigns, and outreach efforts in great detail.

The value of a product positioning Gantt chart template

Rather than using a generic product positioning matrix built in Excel or Google Sheets, use a product positioning Gantt chart template. Why a Gantt chart?

With a tool like Tom’s Planner, you can add customized sections and content that match your needs. You also gain the ability to create visual timelines, add icons, set custom statuses, assign responsibilities and tasks, and so much more. It’s all about giving your people the ability to plan for success and manage product positioning more accurately.

A market positioning template might include many things, such as:

Market landscape
Customer problems
Product differentiators
Target customer specifics
Brand attributes

A product positioning Gantt chart template can bring a great deal more specificity to the process, such as:

Team members assigned specific tasks and responsibilities
Dependencies between tasks and responsibilities assigned
Key milestones within the project
Key competitors and their product and audience specifics

With Tom’s Planner, you can plan your product position in depth, which ensures better decision-making and boosts success.

When to use a product positioning template

A product positioning template can offer significant advantages, but it must be deployed at the right times to achieve that. Some of the times you’ll need to use one include:

Product Planning:

The most successful products are designed from the very beginning to solve the challenges customers face. Use a product positioning template during your product planning stages to ensure that you’re producing something that truly answers the needs your customers have while standing out from the competition.

Product Production:

Production teams can use a product positioning template to ensure that the finished product meets requirements, allocate and manage resources, and more.

Product Marketing:

Product marketing begins long before you have a finished product. Your marketing teams can use information from the product positioning template to begin building the groundswell you’ll need when the product launches, as well as to lay the groundwork for later marketing initiatives.

A product positioning template like Tom’s Planner offers flexibility and the ability to plan all aspects of your project, from product specifics to audience makeup and how you’ll get the word out to customers.

Who should use a product positioning template?

Product positioning is a complex process that should involve a wide range of teams. Some of the most common users include:

Project Management Team:

Project managers can use the product positioning template to help ensure that the project stays on track, to assign responsibilities and tasks, to allocate and manage resources, and more.

Product Management Team:

Your product management team can use a product positioning template to refine product ideas, ensure the product is suitable for customers, and position it correctly within the wider market.

Product Marketing Team:

The key differentiators, audience segment(s), and other specifics identified in the product positioning template give your marketing team the foundation necessary to create evocative, successful campaigns.

A product positioning statement template is a versatile tool that can make planning all aspects of your product production and marketing simpler.

Start with template

The top three pitfalls to avoid when positioning a product

Not Conducting Primary Research in Product Planning
What are your product’s primary differentiators? What do your customers say? Compare the two lists and they’ll be different. Failure to conduct primary research can result in a product that’s a poor fit for your audience.
Solution:
Conduct primary research and add your findings to the planning process.
Making Your Document Too Long
Your people have limited time. They have so many demands on their attention. Keep your product positioning template succinct or they might not even read the entire thing.
Solution:
Limit your positioning document to one or two pages at the most.
Not Using Your Customers’ Language
It’s all too easy to slip into using a company’s language to describe a product and its benefits. But that can create a major disconnect between you and your audience.
Solution:
Use your customers’ language to describe your solution to their problems.

Tom’s Planner helps you avoid these pitfalls through in-depth, active planning.

What does a product positioning template include?

The point of a product positioning map template is to help you decide where your product fits within the wider market. Some of the things you can plan include:

Market Information
Here, you can plan your research objectives, specify your target market, highlight research questions, assign responsibility for presenting findings, and more.
Product Analysis
You’ll want to include specifics about your product, including challenges it solves for your customers, differentiators from competing products, materials used in construction, and more.
Competitor Assessment
You’re not the only game in town. Make sure to include detailed information about your competitors and their products, particularly concerning product perception and audience makeup.
Customer Specifics
What does your product do for your customers? What are their challenges and pain points? What audience segment is the best fit for the product?
Positioning Strategy Development
How does your product compare to others on the market? What makes it different? How is it unique? What does it do better than competitors? In what ways do competing products outperform your product?

Using a product positioning Gantt chart template like Tom’s Planner can help you create a detailed positioning strategy to improve market share and audience reception.

Four tips on how to make sure you reach your deadlines

1. Plan Early and Often

Planning isn’t something that happens once with product positioning. Create an accurate product positioning template and refer back to it throughout the ideation, production, and marketing processes.

2. Share and Share Alike

Share your product positioning template with everyone who needs to be involved. Tom’s Planner makes sharing simple and easy, so you can involve all stakeholders and keep everyone on the same page.

3. Listen to Your Customers

The most common reason for missed deadlines is not listening to customers when they describe their problems and challenges. The entire point of your product’s existence is to solve those issues, so listen to your customers from the start.

4. Know Your Competition

Failure to do your primary research on competing products can lead to many problems, including missed deadlines as you retroactively try to redesign your product to stand out. Know your competition from the start for effective planning.

Gantt charts in Tom's Planner vs in Excel

	Excel	Tom's Planner
Cost	License required	Free version available
Learning curve	Hours	Minutes
Create your first Gantt chart	Hours	Minutes
Making an update in your chart	Several minutes	Seconds (drag & drop)
Sharing charts with others	At some point you will save and email a file titled: version_4_def_usethisversion_reallyfinal.xlsx	Online, one source of truth, always up to date, with no confusion
Look & Feel	Messy	Clean, polished and professional
Dependencies
Filtering
Zoom in/out
Automatic Legend
AI-assist		Let our AI assist do the work for you
Export to image or pdf	Requires workarounds to export	One mouse click

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