How to use When to use For whom Planning pitfalls Reaching deadlines

FREE Rebranding Plan Template

Master rebranding project plan timelines with our intuitive rebranding plan template project plan Gantt chart template.

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Gantt chart template

Why use our Rebranding Plan Template instead of Excel or Google Sheets?

Get started with our Rebranding Plan Template in seconds while skipping the hassle involved with Excel or Google Sheets.

Build Gantt charts in minutes, not hours.

Build Gantt charts in minutes, not hours.

No project management experience? No problem. Tom's Planner offers a user-friendly, drag-and-drop interface that's intuitive and easy to learn. Creating Gantt charts is a breeze, saving you time and effort. Compare that to the time-consuming, frustrating, manual formatting-intensive process of building a Gantt chart in Excel or Google Sheets.

Create a Gantt chart in minutes, not hours

Move at the pace of modern business with no learning curve or Googling formulas.

Good luck figuring out how to make a Gantt chart work in Excel or Google Sheets. Excel’s user manual weighs in at a hefty 500+ pages. It takes just five minutes with Tom’s Planner to start planning your first real project plan.

Create a Gantt chart in minutes, not hours

Headache-free collaboration and sharing.

Tom's Planner offers powerful options for sharing and collaborating on Gantt charts, including public links, PDF exports, and team access with customizable permission levels. It’s never been easier to communicate or ensure everyone’s on the same page. Compare that to Excel, where sharing and collaboration mean jumping through hoop after hoop and dealing with confusion and chaos.

How to use Tom’s Planner’s rebranding plan template to build and share your rebranding project.

Getting your project off the ground is as easy as 1-2-3.

Step #1

Click the 'start with template’ button to open the Rebranding Plan Template.

Step #2

Register for a free account and watch a short video on using Tom’s Planner. The account is free forever, with no strings attached.

Step #3

You’re all set to use the Gantt chart template. Need additional help? Our AI assistant can create a custom Gantt chart Rebranding Plan Template based on your project description.

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What is a rebranding template?

Few things are as essential to the success of a business as its brand. However, your brand is not entirely within your control. It can be tarnished by missteps, but it can also be eroded by outside forces. And the loss of brand equity or recognition leads directly to a decline in sales and market share.

If that sounds familiar, it might be time to consider rebranding. However, rebranding isn’t without its risks. Some of the largest companies in the world have lost tens of millions of dollars during even relatively modest rebranding efforts.

A rebranding plan is crucial here. You need a proven strategy that includes an accurate rebranding timeline.

A rebranding strategy template can help you flesh out that strategy and increase the chances of your success. This is a living document that outlines the steps you’ll take during the rebranding, assigns tasks, fosters communication, and generally provides guardrails to keep your new brand rollout on track.

Go beyond a rebranding checklist template with a rebranding plan Gantt chart

While a checklist can provide you with actionable steps to achieve a successful rebrand, you deserve something more. A rebranding plan Gantt chart like Tom’s Planner provides more than a framework for success. It offers the flexibility, detail, and ability to plan in depth that you need.

When to use a rebranding template?

In project management, a rebranding plan template is essential during multiple periods. Some of the most common times to need a rebranding project plan template include the following:

Planning:

Accurate planning is absolutely essential for a successful rebranding effort. Project managers and team leaders can use a rebranding proposal to assign tasks, communicate steps, and ensure accountability through all stages.

Resource Allocation:

Rebranding is a resource-intensive process. A rebranding plan template supports more accurate resource allocation, including labor, materials, equipment, collateral, and more.

During the Rebrand:

Once the rebrand is in process, a rebranding plan template acts as a roadmap for the teams and individuals involved. It also enhances communication and organization and helps project managers and team leaders provide updates as the project unfolds.

A rebranding plan Gantt chart like Tom’s Planner provides the framework, flexibility, and customization you need to plan for success.

Who needs to use a rebranding plan template?

A rebranding project plan template is a crucial tool for many people during the project. Some of those who’ll need access include the following:

Project Manager:

The project manager can use the rebrand proposal template to communicate with various stakeholders throughout the project, assign tasks, monitor progress, and more.

Copywriters:

Copywriters will need to sync their efforts with other team members to ensure accurate collateral creation and distribution.

Graphic Designers:

Graphic designers play significant roles in multiple stages of the rebrand, and a rebranding plan Gantt chart ensures they can synchronize efforts, communicate, and plan effectively.

A well-managed rebranding plan template can make the difference between a successful project and one that fails to achieve your goals.

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The top three pitfalls to avoid when planning a rebrand

A failed rebranding can limit growth and stymie success. It can also create confusion with your audience. Encourage success by avoiding these pitfalls:

  1. Not Developing a Strategy Before Your Rebrand

    Rebranding requires a solid strategy to be in place before you begin. Failure to do so can damage your brand and reduce your market share.

    Solution:

    Start with in-depth market research and do your due diligence long before you begin the rebranding process.

  2. Doing Too Much Too Soon

    Trying to do too much will lead to poor results, including increased costs and confusion within the teams responsible for the project.

    Solution:

    Start with the first step in your strategy and then move to the next. Don’t rush.

  3. Not Defining Success Before the Project Starts

    How will you know if your rebranding efforts were successful? Failure to define what constitutes “success” may mean failure for the entire project.

    Solution:

    Define what you mean by “success” before the project gets underway and then track metrics throughout the process.

Ultimately, a successful rebranding effort is all about detailed planning. Tom’s Planner can help.

What does a rebranding template include?

There’s no one-size-fits-all guide that will work for every rebranding effort. Each instance is unique, and projects can vary greatly in terms of scope and scale. However, many will include some of the same steps and phases. Those include the following:

  1. Research

    Any rebranding strategy should start with research. That includes market analysis, competitor studies, audience profiling, trend identification, conducting a brand audit and SWOT analysis, surveying customers, and compiling all the findings into research reports. Use your rebrand implementation plan template to help account for this research and planning.

  2. Strategy

    In this stage, you’ll define your brand’s mission and how to articulate it within your rebrand template. You’ll spell out your core values and how those underpin all of your efforts. This stage also includes brand positioning, audience segmentation, setting the tone of voice, and creating strategic plan documents.

  3. Naming

    In significant rebranding efforts, you may need to rename the company itself. This stage includes creating a naming brief, generating names, screening various names, conducting linguistic checks to ensure that any names chosen don’t carry unwanted connotations, shortlisting options, conducting trademark research, and testing names on your audience.

  4. Logo Design

    Implementing new logos is pretty common in rebranding efforts. You might need to modernize, or perhaps you’re completely transforming your old logo. This stage will include exploring different styles, creating sketches, selecting the right colors, choosing typography, gathering feedback, and more.

  5. Visual Identity

    How do you represent your brand visually? In this stage of your rebranding effort, you’ll audit your current visual identity element, create color schemes, design iconography, define image styles, create graphic elements, and design a brand pattern.

  6. Brand Messaging

    Your brand is more than your logo or corporate colors. It’s also the words you use in corporate messaging and the tone of voice you strike in communications. In this phase, you’ll need to develop your core messaging, develop taglines, define your tone of voice, and create your brand story within your brand rollout plan template.

  7. Collateral Creation

    You’ll need collateral to communicate your brand. This will require content planning, copywriting, design and layout work, integrating visual elements, design for digital and print outlets, and then distributing that collateral.

There’s a lot that goes into a successful rebranding effort. A rebranding plan Gantt chart like Tom’s Planner gives you the ability and flexibility to plan accurately, regardless of the scope or scale of your project.

Four tips on how to make sure you reach your deadlines

1. Plan Your Teams Early:

Want to keep your project on time? Have the right people in place at the very beginning. This will help reduce churn and keep each phase on time.

2. Hold Teams Accountable:

When you hold people accountable from the beginning, you reduce errors and the need to redo steps, ensuring consistent progress.

3. Research, Research, Research:

Nothing derails a rebranding like finding that you’ve missed trademarks or that your new logo or tagline doesn’t resonate with your audience. Research, research, research before beginning.

4. Accurately Identify Objectives:

Define your objectives before the project gets underway so your teams know precisely what to shoot for.

Gantt charts in Tom's Planner vs in Excel

Excel Tom's Planner
Cost License required Free version available
Learning curve Hours Minutes
Create your first Gantt chart Hours Minutes
Making an update in your chart Several minutes Seconds (drag & drop)
Sharing charts with others At some point you will save and email a file titled: version_4_def_usethisversion_reallyfinal.xlsx Online, one source of truth, always up to date, with no confusion
Look & Feel Messy Clean, polished and professional
Dependencies
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Zoom in/out
Automatic Legend
AI-assist Let our AI assist do the work for you
Export to image or pdf Requires workarounds to export One mouse click

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